Amy Posner, a business growth mentor for creative freelancers, recently appeared on the Tiny Marketing Podcast with Sarah Noel Block. In the interview, Amy shared three actionable insights for entrepreneurs who want to build stronger, longer-lasting, more profitable client relationships.
Key takeaways from the conversation include:
- The importance of building trust in relationships from the lead generation stage
- Implementing a “gateway offer” to uncover clients’ full scope of needs
- Providing ongoing value through regular check-ins, revisions, and optimization sessions.
In the episode, Amy, who is also a successful entrepreneur with over 30 years of experience, emphasizes the significance of authenticity and generosity in client relationships. “Be generous, be yourself, and be willing to have conversations with people and build relationships,” Posner advises.
Amy says entrepreneurs who want to build stronger client relationships should focus on a few key communication strategies. Those strategies include showing up as their authentic selves in business, getting invested in their clients’ businesses, and focusing on relationships rather than transactions.
The conversation also highlights the value of excellent customer service and its impact on CLV. Amy says, “People will pay really well to be well taken care of. Don’t forget that. That time you spend on [client experience], you will get paid for. You don’t get paid for it immediately or as a particular activity, but you can bake it all into your pricing.”
To listen to Amy Posner’s appearance on Tiny Marketing, visit: https://podcasts.apple.com/gr/podcast/ep-74-three-steps-to-increase-customer-lifetime-value/id1593468743?i=1000655295073
About Amy Posner
Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.
Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.
Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others.
In her free time, you’ll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington’s natural beauty.