Amanda Rabideau discusses her marketing approach and why the Fractional CMO is a good model for Series A-funded startup companies because it is a more efficient capital use.
Arch Collective handles all marketing strategy and execution for post-series-A funded B2B tech startups so they can go from achieving product-market fit to acquiring more clients, securing Series B funding, or possibly an acquisition. By utilizing a unique marketing model, a dynamic Fractional CMO strategy, plus The Collective, an accomplished network of marketers and creatives, for execution – all for the price of a full-time CMO.
Amanda explained that “a full-time marketing hire is not the answer because of salaries, benefits and time. The Collective is experienced, diverse, and talented. The model allows both the client and the members to excel. For clients, they don’t need to hire an agency or build an in-house team. While for the members, The Collective becomes a resource for projects without being tied down to a company.”
One of the members of The Collective, Jackie, a social media & content marketer, explains: “Serving as a Fractional CMO, Amanda crafts the overall strategy for clients and then taps into her Collective to take projects across the finish line. She has built a Collective of some of the most talented, bad-ass marketers and creatives I have ever had the pleasure of working with. Amanda has the ability to recognize the unique skill sets of every marketer within the Collective, let’s us shine, and is always game to collaborate. Amanda is a total marketing pro, a go-getter, and an awesome mentor.”
About Amanda Rabideau
Amanda built her career growing businesses using effective marketing, strategy, and sales practices. Over the past fifteen years, she has worked with large enterprises like Dell, Microsoft, CoreLogic and tech startups including Cloudstaff, New Relic and OraMetrix (acquired by Dentsply Sirona March 2018).
Throughout her career, Amanda served as a trusted advisor to entrepreneurs as they launched and expanded their businesses. This passion for helping entrepreneurs led Amanda to start Arch Collective. She now devotes her career to empowering entrepreneurs and business leaders to grow their companies through effective marketing and commercialization.
Learn More: www.arch-collective.com
Listen to the interview on the Business Innovators Radio Network
https://businessinnovatorsradio.com/interview-with-amanda-rabideau-founder-ceo-of-arch-collective/