Located in the stunning seaside town of Wijk aan Zee (Netherlands), Puur Zee Boutique Hotel & Restaurant is renowned for its exquisite seafood dining and high-end hospitality. Partnered with Puurwijn.shop, an award-winning wine import and education platform, it offers a holistic experience that marries fine dining with wine culture. The vision is simple: to help their guests live richer, happier and more mindful lives by embracing the art of wine and food.
Whether through exclusive wine selections, a wine club membership, tailored wine courses (on- and offline), a lifestyle coaching program or upcoming immersive retreats, Puur Zee and Puurwijn.shop are partners for their guests and clients in enhancing both their lifestyle and well-being.
They offer an opportunity to experience that wine is more than just a beverage: It’s a lifestyle, a mindfulness practice, and a gateway to enriching life experiences.
Sommelier, wine ambassador and (co-)owner Cathy Moerdijk uses the “wine factor” to enable her guests, clients and community members to enjoy the life fully and to follow their passions and dreams. She believes that mastering the art of tasting wine can improve their mental and physical well-being, elevate their social interactions, and transform their perspective on life.
At Puurwijn.shop, Cathy fosters a community of like-minded individuals who value the finer things in life. By joining the wine club, wine enthusiasts enjoy exclusive tastings, meet-the-winemaker events, and educational workshops that expand their wine knowledge while connecting them with others who share their passion.
As Cathy Moerdijk puts it, “Wine is not just about tasting; it’s about caring, sharing, and appreciating the beauty of life.” With her personalized wine consultancy and wine culture education, she helps business professionals gain the confidence to stand out at any social gathering or business dinner.
As experienced mentors of hundreds of successful people in the business, Cathy and her husband, Imko Binnerts, the award-winning Master Chef of Puur Zee Restaurant, are looking forward to supporting especially young professionals and graduates in upcoming retreats with warm and passionate, embracing hospitality as “modern elders”.
“Why do I do this at this stage c.q age?” Cathy smiles. “Well, I want to share my passion and wisdom to the benefit of hopefully many people, so that they, too, will find their wow in the now.” Combining luxury, education, and mindfulness, the upcoming wine retreats offer the perfect opportunity to recharge and embrace the transformative power of wine. Through a blending of wine knowledge, Yoga, Reiki and sound healing, they take the guests on a journey of self-discovery, well-being, and indulgence.
At Puur Zee Boutique Hotel & Restaurant, the couple offers more than just fine dining – they delight the palate of their gourmet guests with exclusive seafood and wine pairing experiences that have been recognized with the Diamond Award of Excellence, combining flavours that ignite the senses and create lasting memories. The wine selection, both at the restaurant and through Puurwijn.shop, offers the finest organic and biodynamic “wines with a message”. Each bottle tells a story, offering a deeper connection between the winemaker and the guest.
For more information on all the Puur Zee and Puurwijn services, upcoming wine retreats, wine courses, and fine dining experiences, visit: